What we believe and test in public — on the economics of experience, the future of gathering, and the business of sport.
On June 21, 2026, the NASCAR Cup Series will run the Anduril 250 on a 16-turn, 3.4-mile street circuit built inside Naval Base Coronado, which is the first…
Read Fan ExperienceThis newsletter is an builds on a previously published JohnWallStreet column that featured Grossman’s analysis. The most under-served fan segment in professional sports has the same disposable income as…
Read GlobalIn 2007, the NFL played a single regular-season game in London. Fast forward to 2025: the league staged seven international games across five countries, including first-ever regular-season games…
Read DataSports business intelligence teams have spent years managing two separate worlds. On one side, player evaluation: scouting reports, performance models, roster projections, and draft analysis. On the other,…
Read PartnershipsOne of the most talked about stories in Major League Baseball this season has nothing to do with a player, trade, or contract. It is the Automated Ball-Strike…
Read DistrictsGrant Achatz, the chef behind Alinea, has spent the past year bringing his Michelin three-star experience to cities far from his home base of Chicago. At Olmsted in…
Read DataThe Ramp Economics Lab recently examined credit card transaction data to measure the economic impact of sports events on local economies. This ability to track how spending in…
Read PartnershipsA new sports franchise typically starts at a disadvantage in the partnership market. With no history, no attendance track record, and no established fan base, the pitch to…
Read PartnershipsOne traditional benefit of sports property (e.g., team, league, and event) reward programs is that sports leaders can observe real fan behavior in action. Fans collect and redeem…
Read Women's SportsIn a previous JohnWallStreet column, I wrote that one reason that women’s sports were undervalued is that a substantial number of men are women’s sports fans. Men represented…
Read StrategyIn a previous article for JohnWallStreet, I examined how teams can target “secondary” fans to grow revenues. These fans can be defined as people who primarily root for…
Read DataKalshi recently announced that Milwaukee Bucks star forward Giannis Antetokounmpo had secured a small equity stake in the prediction markets company. There has been substantial conversation about whether…
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