What we believe and test in public — on the economics of experience, the future of gathering, and the business of sport.
Everything old is new again" proves one thing about clichés: clichés endure because they are often largely true. Few industries reflect this more clearly than sports, both in…
Read Data“College football is at a tipping point … an existential threat to the future of the game.” — ESPN commentator Paul Finebaum. “Players can transfer and be immediately…
Read Fan ExperienceThe last group you might expect to focus on creating in‑real‑life (IRL) experiences are content creators. Yet that is increasingly what is happening, for many reasons that should…
Read PartnershipsMany Artificial Intelligence (AI) technologies are often seen as solutions in search of problems. More specifically, AI technology can produce extremely impressive outputs without always clear business use…
Read Fan ExperienceVideo game developer Electronic Arts (EA) has agreed to the largest leveraged buyout in history, selling itself to a group of private investors for $55 billion. How can…
Read ROARMay 2025 — Revenue Over And Above Replacement (ROAR), a next-generation analytics and advisory firm, announced its official launch today with industry leader Multiplier as its founding strategic…
Read PartnershipsThe IOC’s Olympic Partner program (TOP) provides select corporations with exclusive global marketing rights to, and brand exposure during, the widely viewed Games. The Paris 2024 Olympics have…
Read DataTeams, leagues, and sporting events use a multitude of social media platforms to try and increase fan engagement. How supporters interact –or engage– with their posts is among…
Read Women's SportsWomen’s professional leagues, like the WNBA and NWSL, are yielding some of the more attractive startup investment opportunities across sports and media. While long-time fans and advocates of…
Read StrategyThe sports industry has a weight loss problem. There have historically been two primary ways to lose weight; either move more or eat less. Sports have figured into…
Read FinanceGoldman Sachs is reportedly creating a ‘sports franchise’ unit inside of its investment banking division. The group will provide wealthy clients with streamlined access to investment opportunities within…
Read MediaConventional wisdom would suggest the ongoing, star-studded, NBA postseason would propel the league to be able to command record revenues in its upcoming media rights negotiations. However, there…
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